Meta brings shopping to NYC!
Midtown Manhattan now says hello to Meta Labs, an immersive 5ksq ft, 2 floor pop-up inviting guests to shop for their AI wearables in person. Given they’ve sold more than 2 million Meta x Rayban AI glasses, the frames are surging in popularity and show no signs of slowing down. The glossy interior plays off NYC’s skateboarding history, and integrates AI usage into the shopping experience. Small plaques are plastered around the store, offering prompts for guests to try out the AI perks like real time translation, music, or even best travel tips.
I ran around capturing the space, the guests visiting, and Meta Wearables CEO Matt Jacobson on opening day; a time was had!!! Thank you Matt + team for your lovely hospitality. And many thanks to editor Emily Pederson for letting me have fun!!!!
