Iconic y2k band Backstreet Boys have kept their cultural chokehold for over 3 decades - and show no sign of slowing down!!!

For 2026’s Super Bowl LX, they teamed up with T-Mobile for their own Super Bowl ad, and a freshly remixed hit. USA Today got exclusive access to learn more about it ahead of game day. Held into the historic Hit Factory NYC, entertainment reporter Ralphie Aversa interviewed the icons while I got to pop in for some fast BTS in between, plus a quick group photo at the end. What an assignment to make my millennial heart sing!!!

Many thanks as ALWAYS to Matt Preis and Alexa Ard for the opportunity!!!! And a marvelous edit too!!!

USA Today - In The Studio with the Backstreet Boys for new Super Bowl ad